Toblerone is a Swiss chocolate bar brand currently owned by US confectionery company Mondelez International, Inc., which was formerly Kraft Foods, the company that acquired the product from former owner Jacobs Suchard in 1990. It is produced in the capital city of Switzerland, Bern, and the bear symbol of the city is still visible in the logo. Toblerone is known for its distinctive shape, which involves a series of joined triangular prisms.
Toblerone was created by Emil Baumann and Theodor Tobler in Bern, Switzerland, in 1908. Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including nougat, almonds and honey and Theodor Tobler came up with the distinctive triangular shape and packaging.
The triangular shape of the Matterhorn mountain in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.