Complete each sentence choosing the correct option
Helen says Luke has spent a lot of time investing in “one-off” trainers that are now being rereleased and are no longer unique. Luke tells her they are an investment, but unless they can turn a profit, they ______( be) a poor one.
Luke walks up to the stall shrugging his shoulders and frowning. “It’s dead for Jordans,” he says. “No one is buying Jordans.”
In the global marketplace, labels____ (come) to mean everything. A shoe that is “hyped” and worth hundreds of pounds at Sneaker Con one day can become worthless the next. Basing value on symbolism, rather than usability, means it lingers for a brief moment before the shoe needs replacing, fuelling production and an environmental impact.
Unwanted trainers are now a certified global product. For Helen and Luke, they have come) at the cost of a comfortable home to live in. Scale this up to the 24.2bn pairs of shoes that World Footwear estimates were manufactured in 2018, and they represent something more: the threat not just to one home, but to the planet