What is a brand? (Infinitives)


Grammar — Advanced Level
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Complete each sentence choosing the correct option

  1. The practice of branding is thought to have begun with the ancient Egyptians, who were known   ( engage) in livestock branding as early as 2,700 BCE.

  2. The term has been extended   (mean) a strategic personality for a product or company.

  3. Branding in terms of painting a cow with symbols or colors at flea markets was considered   (be) one of the oldest forms of the practice.

  4. In the modern era, the concept of branding has expanded   (include) deployment by a manager of the marketing and communication techniques .

  5. Brand equity is built by the deployment of marketing techniques   (increase) customer satisfaction and customer loyalty.


Practice your writing skills by discussing the questions below

  1. What are your favorite brands? Why do you like them?

  2. Why is branding important in business?


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